Vintage Cooking With Betty - Special Edition Betty Crocker Set of 5 Paperback Cookbooks, 1976

"Call me Betty Crocker"

Complete 5 volume set of classic Betty Croker's cookbooks including the original Big Red - Betty Crocker's Cookbook.

Books include: • Betty Crocker's Cookbook • Betty Crocker's Good and Easy Cookbook • Betty Crocker's Desserts Cookbook • Betty Crocker's Dinner for Two Cookbook • Betty Crocker's Dinner Parties

Very Good vintage condition. Box is torn on one edge (can be glued back together), has a couple spots of additional fraying on the edges, and some discoloration but no stains. All books have yellowed pages. The primary book, Cookbook, is the most worn with moderate spine creases, bent pages, and a couple of minor stains, binding starting to loosen at cover. Single moderate spine crease in Desserts Cookbook, Barely-there spine crease in Dinner for Two and Good and Easy books. No spine crease in Dinner Parties book.

DETAILS: • Dimensions: Height: 7", Width: 4.25", Depth: 4.25", Weight: 2lb 3oz • Manufacturer: Bantam Books, Western Publishing • Design: Special Edition Paperback Set • Place of Origin: Printed in the USA • Date of Manufacture: c1976 • Materials: Paper • Color(s): Cream with photo images, Black and Red text

HISTORY: In 1921, readers of the Saturday Evening Post were invited by the Washburn Crosby Co. – the parent company of Gold Medal Flour – to complete a jigsaw puzzle and mail it in for a prize. The advertising department got more than it expected. In addition to contest entries, customers were sending in questions and asking for cooking advice. Betty’s name was invented as a customer service tool so that the return letters, written by the company’s mostly male advertising department, sent in response to these queries would seem more personal. It also seemed more likely that their mostly female customers would trust a woman. “Betty” was chosen because it seemed friendly and familiar, while “Crocker” honored a former executive with that last name. Her signature came next, chosen from among an assortment submitted by female employees. Her face was first painted in 1936.

In 1924, the first radio cooking program, The Betty Crocker Cooking School of the Air, debuted on a Minneapolis station. The show was eventually broadcast nationally on NBC Radio. In the late 1940's Betty Crocker transformed into a television star. Between 1949 to 1964 actress Adelaide Hawley played Betty Crocker as one of history's only "living trademarks." Adelaide, in her role as Betty appeared in various programs on CBS and ABC.

In 1950 "Betty Crocker’s Picture Cook Book" was released. The book is still in print today, now titled "Betty Crocker Cookbook" otherwise known as the "Big Red." Betty Crocker's recipes are written "by committee", with recipes tested by staffers and home cooks.

ADDITIONAL SHIPPING INFORMATION: • Items are shipped by USPS Ground Advantage with standard $100 insurance unless otherwise agreed upon. • Multiple purchases will have a combined, lower shipping rate. • Because I primarily use recycled materials to securely package your valuable items, accurately calculating shipping costs in advance is challenging. While I may initially estimate high, any shipping cost overages of $1 or more will be promptly reimbursed. • If an item is broken during the shipping process, the buyer is responsible for submitting a claim to the USPS. Please ensure you keep the label/receipt and all original packaging to demonstrate proof. Refer to the USPS website or your local post office to obtain a claim form.

IMPORTANT DDV SHOP NOTE: • All antique/vintage items in my shop are sold "as-is/as-found" and priced accordingly for their condition. I only complete a light cleaning on items allowing new owners to determine the level of aging and character they wish to preserve. This includes all metal patinas and discolorations. • All antique/vintage items are by definition “used” and usually show signs of age and/or use. Buying vintage items online assumes some risk. Be sure to view all photos as they are part of the description and condition. I do my best to provide descriptions and/or photos of any wear, damage, or manufacturing flaws I find to help you make your purchase decision. I do not accept returns unless the buyer can prove that the items weren't accurately described or photographed. • I personally research each item I sell and do my best to provide accurate information in my listings. I am a hobbyist vintage collector but not an expert, so if I missed something and you would like additional information please contact me before you buy.

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