Vintage Midway 18 Wheeler Arcade Game Advertisement Flyer 1979

This listing features a vintage advertisement flyer for the iconic Midway 18 Wheeler arcade game, originally released in 1979. Produced by Midway, a Bally Company, this rare piece of arcade gaming memorabilia showcases the "New Electro-Mechanical Game Excitement" that captivated players as they aimed to become the "KING OF THE ROAD." The advertisement vividly depicts the game's cabinet, complete with its steering wheel, dashboard, and unique "AIR BRAKES" and "THE HAMMER" controls, set against a colorful landscape scene.

The flyer provides detailed insights into the game's innovative features, including the player's start button, realistic sound effects, route graphics with panoramic scrolling, and adjustable play time ranging from 60 to 90 seconds. It highlights gameplay mechanics such as extended play, high score of the day challenges, skill attract mode, and a light-up mode. The advertisement also describes specific in-game actions like "A off the road," "Pick up cargo," and "Lost cargo." This vintage ad is a fantastic historical document for collectors of arcade history and Midway games.

This listing includes the single advertisement flyer as pictured. The flyer notes a copyright of 1979 by Midway Mfg. Co. and states it was "Printed in U.S.A." While the ad features dimensions for the actual arcade cabinet—Height: 66" (168 cm), Depth: 50" (127 cm), Width: 39" (99 cm)—these specifications refer to the game machine itself, not the dimensions of this paper advertisement. This item is a collectible piece of arcade gaming merchandise and memorabilia, perfect for fans of vintage Electro-Mechanical games and Midway titles.