Vintage 1970's 7Up The Uncola, Upside-down drinking glass

"Hear no cola: see no cola: drink uncola"

This groovy vintage glass from the 1970s was part of a solid-gold marketing campaign to reinvigorate sales for 7up. The glass is in great vintage condition with no chips or cracks, and no wear to the red lettering or logo.

Perfect addition to your vintage or retro glassware or 7Up collection, pairs nicely with a bar cart,

Dimensions: Height: 5 3/4", Diameter - Bottom: 3.5", Diameter - Top: 2.5", Capacity: 16oz, Weight: 7.5oz

HISTORY: 7UP was invented and made its way onto the soft drink market in 1929—just a few weeks before the start of The Great Depression. It was created by Charles Leiper Grigg, and was called "Bib-label Lithiated Lemon-lime Soda" before Grigg eventually changed the name to 7UP.

By 1967, the soda was losing steam and the brand needed a new angle. Although it had established itself as a popular mixer since the end of prohibition, 7UP wasn’t really hip. A rejuvenation/reinvention was just what the doctor ordered and a new identity for the company was born. The 7up Company introduced the slightly counter-culture influenced UNCOLA advertising campaign which changed everything, the new ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Within a few months the ads sent 7UP sales rocketing.

ADDITIONAL SHIPPING INFORMATION: • Items are shipped by USPS Ground Advantage with standard $100 insurance unless otherwise agreed upon. • Multiple purchases will have a combined, lower shipping rate. • Because I primarily use recycled materials to securely package your valuable items, accurately calculating shipping costs in advance is challenging. While I may initially estimate high, any shipping cost overages of $1 or more will be promptly reimbursed. • If an item is broken during the shipping process, the buyer is responsible for submitting a claim to the USPS. Please ensure you keep the label/receipt and all original packaging to demonstrate proof. Refer to the USPS website or your local post office to obtain a claim form.

IMPORTANT DDV SHOP NOTE: • All vintage items in my shop are sold "as-is/as-found" and priced accordingly for their condition. I only complete a light cleaning on items allowing new owners to determine the level of aging they wish to preserve. This includes all metal patinas and discolorations. • All vintage items are by definition “used” and usually show signs of age and/or use. Buying vintage items online assumes some risk. I do my best to provide descriptions and/or photos of any wear or damage I find to help you make your purchase decision. I do not accept returns unless the buyer can prove that the items weren't accurately described or photographed.

Darling Della Vintage helps vintage lovers and collectors fill their spaces with joy by offering locally sourced, high-quality vintage items at fair prices.

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